Established in 1987, Saraff Enterprises has established a reputation for integrity and supply of quality stones both in Asia and Europe. Although Susheel Saraff has been involved in the diamond trade since 1980, Saraff Enterprises as it is today did not come into being until 1987. In the same year, it also took over a company known as Silver Enterprises, formally located at 111/3-4 Burapa Road, Burapabhirom district, Bangrak.

In 1989, a subsidiary company called Jay Vijay Diamonds was set up and in the same year the company moved to the heart of Bangkok's gem and jewelry quarter at 779, Silom Road. In 1993 Saraff Enterprises took over K. P. Associates and in 1994 the company moved to its present address. The group has representation in Antwerp, the diamond capital of the world. In India there are two affiliated companies, Karan Export in Surat and Rashmi Enterprises in Bombay.